Career

A New Challenge for Teachers: Encouraging Girls in Science, Math and IT Related Studies and Careers
One key challenge educators face is the importance of encouraging girls to excel in math, science and computer science studies. As technology continues to drive the world of business, those challenged or generally disinterested in science and math...
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Kick Starting a Career in Criminal Justice
Do you watch Cold Case religiously? Do you love CSI in all its incarnations? Do you devour police procedural novels, like the ones by Ed McBain? Are you interested in a career that doesn’t always involve spending eight hours behind a desk? If...
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Internet-Marketing

The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough...
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Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
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7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your...
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Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. 1. Bad...
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Marketing ARTICLES:

Hit the target: Target your advertising to make it pay off
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising. How well you target your advertising will determine your...
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3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough...
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Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
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Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m...
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