Career

How To Pick The Best Career For You, Part One
Want to gain the upper hand in a career marketing campaign? Try using these marketing techniques of Positioning, Exposure and Marketing.  In Part One we’ll look at how Positioning or “Coming to a Theater Near You” simplifies...
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Does Your Career Change Itch -- or Burn?
Two weeks ago, I received a newsy email from a former client. Dan gave me the scoop on his life and new love, and ended by saying that while work had improved, he was feeling the itch again to go after career change. He would soon give me a call...
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Internet-Marketing

What is Site Match?
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into...
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Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up...
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The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. Many years ago, it was quite easy to draw effective traffic,...
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Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
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Marketing ARTICLES:

Hooked On Books? Write A Book Review For Your Target Audience
If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be...
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Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with all this wealth of information,...
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Frugal Marketing
You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results....
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Website Promotion - Pay Me Now...Or Pay Me Later
In the past couple of years, it has become apparent that the methods of website promotion are growing, and the competition on the internet is heating up! Tons of people are focusing the majority of their time to promoting their website....
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