Career

Should You Make A Career Decision Based Upon A Career Quiz?
Q. I'm about to graduate High School and I don't know what I want to be "when I grow up". Do you think that a career quiz might help me decide? A. Yes, yes, a thousand times yes! But maybe not for the reasons that you think. You see, as the great...
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Will a Personality Test Help You Find a Career?
People often take personality tests to help them pick a a career.  Do they actually work? The short answer is yes and no.  Many people take personality tests such as the Myers-Briggs® to help them in their career searches....
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Internet-Marketing

Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science. Let me ask you something. Do you practice Kaizen? Kai what? Kaizen is a...
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5 Ways To Get Other Websites To Link To Yours
In-bound links from other web sites to yours provide two avenues to success for your site. First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web...
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Ten Free Ways to Promote Your Site
1. Free Publicity. You can create a dynamic, free press release at the following sites: http://www.openpress.com http://www.prweb.com http://www.prfree.com 2. Free Tools to Make Your Website Sticky. Want to...
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TEN answers that turn Your visitor in to Your Customer.
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that...
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Marketing ARTICLES:

Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or...
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Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers....
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Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily...
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Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
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