Career

Career Development - When It's Time for a Change
Your career might be going great guns - or it might not. You may be 27 or 47; you might be at the top of the tree or you might be just a couple of years into your career. Male or female, pfahh, it doesn't matter a single jot! You don't feel right...
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Fast-track career success with Informational Interviews
Informational interviewing can play a pivotal role in building one’s network to assist in penetrating the hidden job market and unadvertised job prospects, but unfortunately is often a tool that is ignored in a job seeker’s career and job search...
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Internet-Marketing

Dear Bill Gates, You Clever Fox
Dear Bill Gates. You did it. You casually left a live grenade at the Grand Charity Gala and walked out of the room to see if anybody, especially Google, will notice. Once again, you have created an innovation in marketing that is poised...
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PPC Management: When To Give Up On A Loser
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online...
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5 Sure-Fire Ways To Attract New Customers Now
1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your...
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How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the...
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Marketing ARTICLES:

Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his...
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Maximize Your Profits Using Pay Per Click Advertising
You've heard it said a thousand times before... "one of the most efficient and low cost methods of driving targeted traffic to your website is with pay per click advertising". But is advertising on pay per click search engines really...
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Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
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Top 3 Reasons Why Your Headlines Fail
by George Dodge Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the...
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