Career

How To Manage Your Career Like A Business
Look upon yourself as a company with a product or service to sell. Understand your market and devise a dynamic marketing campaign, remembering that companies hire employees who offer them the best results and the best value for money. Begin by...
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Fast-track career success with Informational Interviews
Informational interviewing can play a pivotal role in building one’s network to assist in penetrating the hidden job market and unadvertised job prospects, but unfortunately is often a tool that is ignored in a job seeker’s career and job search...
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Internet-Marketing

Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction “Link Popularity” – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a...
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The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
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5 Ways To Keep Your Online Customers
1. Stay In Touch Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the...
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Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right? Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their...
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Marketing ARTICLES:

What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Looong and boooring Sales letters.
Looong and boooring Sales letters. You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking...
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Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
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Five Qualities of an Ezine That Makes a Perfect Match For Your Ad
Ezine or email advertising is extremely powerful. Wouldn't it be nice to know that the ezines you choose to advertise in will give you a tremendous return on your investment? The question we must ask ourselves is "What makes an ezine a perfect...
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