Career

Learn a Language for Career Advancement
To learn a language for career advancement is one of the best ways to get ahead in the job market. In the 21st century you will need every advantage you can get to keep yourself competitive in the marketplace, and adding foreign language skills is a...
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The Five C’s To Building A Career You Will Love
If you have clarity about what you want and need in your life, you are more likely to get it. This is as true for your career as it is for other things in your life. However, most people spend more time researching and evaluating a car purchase,...
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Internet-Marketing

Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While...
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TEN answers that turn Your visitor in to Your Customer.
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that...
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Anchor Text Optimization
"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic." If you have done some serious reading about your website's optimization, you probably would...
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3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business...
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Marketing ARTICLES:

“Super Verbs” Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you...
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Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product? Let’s say you are in...
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Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative interruption. A negative interruption is...
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Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers....
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