Career

How Can Qualifications Help Your Proof Reading Career?
How Can Qualifications Help Your Proof Reading Career? For those who are looking for a career as a proofreader, it is important to have the right qualifications. It is important to remember that this is a proper job. It is not just an easy way to...
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Successful Career, Rocky Relationship?
While you’re soaring with the eagles at work, things are about as low as they can get on the home front. This is a quandary many people before you have had, but within the situation is an opportunity to evaluate life. Often it takes a relationship...
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Internet-Marketing

How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. But did you know...
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Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. 1. Bad...
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You are Being Lied About Reciprocal Links!
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the...
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Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right? Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their...
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Marketing ARTICLES:

Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
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Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...
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Selecting Good Stock Photography in the Age of Digital
The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to...
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The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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