Career

You’re Ready For A Career Change… Is Your Resume?
You finally did it. You made the decision to leave a career that makes you dread every Monday morning and pursue one that you feel is your true calling. Congratulations! Making the decision was the hard part, right? Unfortunately, no. You’ve...
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How To Pick The Best Career For You, Part 1: Positioning
Want to gain the upper hand in a career marketing campaign? Try using these marketing techniques of Positioning, Exposure and Marketing. In Part One we’ll look at how Positioning or “Coming to a Theater Near You” simplifies and expedites your...
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Internet-Marketing

Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site,...
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The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown...
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The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough...
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You are Being Lied About Reciprocal Links!
Exchanging links has been an important part of generating traffic since the concept of Internet marketing was first established, but at least 90% of people looking to trade links don't understand the real benefits and, therefore, fail to make the...
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Marketing ARTICLES:

7 Ways to Stop "Selling" & Start Building Relationships
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients. I was inspired to write this article after a few coaching sessions with...
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Business Scents - Do They Work?
You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained. Isn't it great to see your own customers flocking to you in...
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3-Levels of Successful Selling
Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003 ...
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Frugal Marketing
You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results....
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